: The film's costume design, particularly Aamir Khan’s velvet vests and "steampunk" aesthetic, was curated by Anaita Shroff Adjania, fashion director for Vogue India . It inspired a trend of edgy, urban attire across India.
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: It was the first Bollywood film to be released in the IMAX format and the first to use Dolby Atmos sound technology, creating a "native Atmos mix" at YRF Studios. : The film's costume design, particularly Aamir Khan’s
: To protect its massive investment, producer Aditya Chopra pushed for a digital-only release to curb the transport-based piracy common with physical reels. Plot and Character Entertainment : It was the first Bollywood film to