A "work hard, play harder" ethos that resonates with a generation tired of the 9-to-5 grind.

If "Not Done Yet 2" is any indication, Rebel Rhyder is just getting started. The lifestyle they portray isn't for everyone, and that’s exactly why it works. It’s exclusive, it’s loud, and it’s unapologetically Assylum.

Pushing the boundaries of what lifestyle cinematography looks like.

Within the lifestyle community, "108" has become a shorthand for peak performance and relentless output. Whether it refers to the technical specifications of their high-bitrate content or a deeper, symbolic meaning within the Rebel Rhyder camp, it represents a standard of excellence.

Assylum has always positioned itself at the intersection of raw adrenaline and polished lifestyle curation. It’s a brand built for those who find the standard "influencer" tropes a bit too sanitized.

Giving fans a look behind the curtain of the Assylum lifestyle. Why "Not Done Yet" Resonates