Ben Settle - Email Players 1 - 15 ((exclusive)) • Free

Settle teaches how to connect personal stories, pop culture, and philosophical observations to a product offer. This keeps readers engaged even when they are being pitched daily.

Understanding and optimising the 5 important parts of an email

Rather than hammering readers with generic product benefits, Settle advocates for highlighting the "painful symptoms" they feel—or will feel—if they don't find a solution. Highlights of Early Techniques

The first 15 issues (roughly the first 1.25 years of the publication) established the foundation for Settle’s "infotainment" methodology—a strategy that combines entertainment with hard selling to make emails incapable of being ignored. Core Philosophies in Issues 1–15

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