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The need for business and IT to work together instead of as separate silos.

Making heuristic decisions "at the speed of thought" rather than waiting for complex reports. Key Themes in Business unIntelligence Research business unintelligence pdf new

Human experience, social cues, and "gut feelings". The need for business and IT to work

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Examining the moral implications of collecting massive amounts of personal and organizational data.

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proposes a new "biz-tech ecosystem" where: Rational Thinking: Data-driven, logical analysis of facts.