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: Your copy serves as a bridge, connecting the prospect's internal desire to the external product performance. The 5 Stages of Prospect Awareness

University of California, Berkeleyhttps://sciphilconf.berkeley.edu Breakthrough Advertising - sciphilconf.berkeley.edu eugene schwartz breakthrough advertising pdf 11 hot hot

: They know your product and just need a deal or a nudge to buy. : Your copy serves as a bridge, connecting

As a market matures and competitors flood in, the way you speak to that market must change. eugene schwartz breakthrough advertising pdf 11 hot hot