Imog 182 Maria White Label Part 4 Updated !new! -
Despite the aesthetic and structural updates, the core profile of the remains consistent with the high standards set by Group Winemaker David Roper.
Part 4 emphasizes the Private Bin Organic Sauvignon Blanc , highlighting a commitment to low-intervention winemaking and organic certification. imog 182 maria white label part 4 updated
While New Zealand saw the first of the 2025 vintage on shelves in September, Part 4 marks the full integration into major international markets including the UK, Ireland, and Canada as of early 2026. Despite the aesthetic and structural updates, the core
The brand continues to outperform the broader wine category, particularly in the UK, where consumers have "embraced" the crisp, vibrant flavors of the updated Marlborough range. The brand continues to outperform the broader wine
The "White Label" or Private Bin range has long been the backbone of Villa Maria's portfolio, celebrated for its approachable, fruit-driven expressions of New Zealand’s unique terroir. The updated version, identified in internal logistics and niche cataloging as "imog 182," reflects a bold shift in both presentation and packaging philosophy.
A key update in Part 4 is the transition to a lighter 390g glass bottle across the entire range, a move designed to significantly reduce the brand's carbon footprint during global shipping. Key Updates in "Part 4"