The trend typically features serialized narratives or "waris" (stories) centered on interpersonal relationships within a local neighborhood ( leikai ).
By using colloquial language and settings like a local Paan Dukan (betel nut shop), creators establish a sense of authenticity that resonates with the Meitei community. Production and Viral Spread
The "Facebook Today" or "Exclusive" tags often used in these posts signal fresh, daily updates that keep viewers coming back for the next installment of a series.