How the internet, social media, and mobile apps have shifted the power from brands to consumers.
Marketing isn't just about selling; it’s about identifying and meeting human and social needs. The 15th edition stresses that marketing management is the "art and science of choosing target markets and getting, keeping, and growing customers." 2. Developing Marketing Strategies and Plans Marketing Management By Philip Kotler 15th Edition Ppt Free
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Kotler introduces the . In a world of Big Data, knowing how to filter internal records, marketing intelligence, and marketing research is vital for any strategic presentation. 4. Analyzing Consumer Markets Defining Marketing for the 21st Century
Occasionally, Pearson (the publisher) provides sample PowerPoint chapters for educators that can be found via specific Google "filetype:ppt" searches. Conclusion
If you are building a presentation, focus your slides on these high-impact areas from the text: 1. Defining Marketing for the 21st Century