It has a very clean UI compared to the "industrial" look of NTLite. It’s excellent for integrating themes, wallpapers, and branding into your custom ISO.
If you want the closest experience to NTLite without the price tag, is the answer. It is a command-line-driven (but menu-based) tool that uses native Windows Deployment Image Servicing and Management (DISM) commands.
It is completely free and incredibly powerful. It allows you to remove deeply integrated components like Microsoft Edge, Cortana, and Windows Defender.
Freemium (Some advanced features require a lifetime license).