Don't try to be everywhere. Pick one (e.g., LinkedIn for corporate, TikTok for creative) and master it.
Ensure your bio is clear and your headshot is professional.
The New Resume: Navigating the Intersection of Social Media Content and Career Success
In a competitive job market, "personal branding" is the tie-breaker. If two candidates have identical experience, the one with an established online voice often wins.
You don’t need to be an "influencer" to reap the rewards of social media.