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Post-June 2018, the first step in any hiring process became the "Google Audit." Your social media content became your first interview. The Rise of the "Personal Brand" as Job
On platforms like Instagram, designers, architects, and marketers began using their grids as living portfolios. Your "career" was no longer what you said you could do; it was what you showed you were doing. 2. The Rise of the "Personal Brand" as Job Security
If you had a following or a reputation as a thought leader on social media, a layoff was no longer a catastrophe; it was a transition. By documenting your work process, sharing your wins, and even being transparent about your failures, you built a community that stayed with you regardless of your current employer. 3. Content Creation as a Primary Career Path
Post-June 2018, the first step in any hiring process became the "Google Audit." Your social media content became your first interview.