Think Like a UX Researcher: How to observe users, influence design, and shape business strategy
In this newly revised Second Edition, you'll find six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.
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Narrative-driven content that follows the seasonal changes and operations of a working farm. The "Tested Fix" for Video Playback Issues Try whitelisting the site to see if playback resumes
Ensure your web browser and graphics drivers are up to date to support the site's video encoding. Safety and Reliability
Some high-definition video players on PetLust may conflict with aggressive ad-blocking extensions. Try whitelisting the site to see if playback resumes.
Over time, stored data can interfere with website scripts. Clearing your browser’s cache is the most common fix for video player glitches.
What's new in the 2nd Edition?
Since publication of the first edition, the main change, largely brought about by COVID and lockdowns, was a shift towards using remote UX research methods. So in this edition, we have added six new essays on the topic. Two essays describe the “how” of planning and conducting remote methods, both moderated and unmoderated. We also include new essays on test participants, on survey questions, and we reveal how your choice of UX research methods may reflect your own epistemological biases. We also flag the pitfalls of remote methods and include a cautionary essay on why they should never be the only UX research method you use.
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