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The event is a long-standing collaboration between ABS-CBN and the Philippine Association of Communication Educators (PACE).

Over the years, it has evolved into a "digital caravan," reaching students across Luzon, Visayas, and Mindanao to discuss trends like digital technology and the fight against misinformation. Pillars of Filipino Media Knowledge pinoy media pedia

It serves as a bridge between the classroom and the industry, equipping communication students with skills for careers in journalism and entertainment. The event is a long-standing collaboration between ABS-CBN