Understanding how to link entertainment content with popular media is the "secret sauce" for creators, marketers, and brands looking to capture the most valuable currency in the world: human attention. 1. Defining the Ecosystem: Content vs. Media
Linking the two means taking a creative spark and plugging it into the massive, high-voltage grid of the public consciousness. 2. Transmedia Storytelling: Content Without Borders private230519lialinwelcomepartyxxx720p link
In the past, media was top-down (studios told us what was popular). Today, it is bottom-up. Popular media is now driven by . Understanding how to link entertainment content with popular