Under the editorship of Vemuri Balaram, the magazine maintained high literary standards, featuring short stories and poems by eminent figures like Dr. C. Narayana Reddy .

If you manage to get your hands on an archival copy from the 80s, 90s, or early 2000s, here is the typical layout you can expect: Swathi Weekly Magazine Old Editions New - 13.208.242.202

Reading old editions provides a window into the evolving social norms, fashion trends, and cinematic history of the Telugu-speaking states over the last 40 years. What You’ll Find in an Old Swathi Issue