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Malayalam cinema began to evolve, with "New Gen" filmmakers bringing more realistic and bold themes into mainstream A-list movies, reducing the shock value of B-movies.

Today, the "Mallu Masala" era is viewed through a lens of pop-culture curiosity. Biopics (like the 2011 film The Dirty Picture or the 2020 Shakeela ) have attempted to tell the human stories behind the stars of this industry, highlighting the exploitation and the resilience of the women involved. top fullkanavumalayalambgrademoviemallumasala top

Undoubtedly the queen of the genre, her films were so popular that they reportedly outperformed mainstream superstars at the box office. Malayalam cinema began to evolve, with "New Gen"